Does your business have a Facebook page? If not, you are missing out on possibly several million clients. Make sure that you create your page so that you can reach out to these clients. Continue reading for some great advice about Facebook marketing.
Generate some attention for your Facebook campaign by organizing a giveaway. Give away a desirable product to get people excited. Make your winners viewable to maintain the legitimacy of your contest.
Does your page stand out from the competition? This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract the most amount of customers.
Facebook Group
Depending on your needs, a Facebook group may work better for you than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can utilize a group and a page in tandem to keep users interested and interacting.
A Facebook advertisement can be a good investment. You can alter your ad to your customer base to maximize profit. You can also work within a budget and do as much or as little as you would like. Finally, there aren’t any long term commitments involved. When the promotion is over, you can put an end to your ad.
Facebook Pages
Don’t forget to discuss your business on other Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. You’ll want to make sure that the attention you get is the type that you want. Only post things that are worthy of posting. Spamming other peoples sites can have negative consequences on your own site over time.
Free giveaways are some of the best tactics for your marketing plan. Reward those who sign up for your newsletter or like your page. You won’t lose much money, and you will be able to communicate more with your customers than before.
If someone “likes” your page, give them something exclusive. The more likes you have, the more attention your page will get. Consider offering people something free and exclusive if they like your page. You can also enter them into a contest if they like your page. If someone sees a chance to get something of value, they will be more likely to click that button.
Be sure your posts are valuable. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Give your followers something to sign up for. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Try finding thoughtful leadership opportunities. Facebook lets you prove yourself to be a leader within your niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This will help you familiarize people with your brand, which means there may be more fans.
Make sure your Facebook’s page design is similar to your website’s. For instance, if your site contains a lot of blue, be sure your Facebook page also does. It helps give personality to your brand. Making it completely different, however, will only serve to confuse your loyal customers.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. Find a good tool that will post at the times when your followers tend to be online. Experiment a little with different options to see what works best for you.
Take advantage of Facebook’s check-in feature if your business has a storefront. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. Their friends will note the regularly visits to this business and may be intrigued to find out more about you.
It is tough to determine the intended tone of a post, so factor that in at all times. If your messages are sent out and they look robotic, people may not wish to be your fan any longer.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials. They can share the posts with their friends, too.
Stay updated on new Facebook features. This is crucial to keep the subscribers to your page happy. Do not hesitate to test new features before you know how interested your subscribers will be.
Don’t think of Facebook contests as a way to grab more fans, think of them as a way to engage your current fans. Fans received from contests are usually short term and not interested in your company. They only want to win. A better approach is using the effort to reward longer term loyalty.
Hopefully, if you have not already used Facebook for your business, you will now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Never stop looking for improved ways to connect with your Facebook fans. Just keep using the advice you’ve read here.
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